Program elements of the Every Body Walk! app. Source: Every Body Walk!
In January 2011, Kaiser Permanente and about 50 other organizations partnered to launch the national campaign Every Body Walk! The online campaign, produced by media team GerberRigler, encourages Americans to walk 30 minutes a day, five days a week. One of the centerpieces of the campaign is the free Every Body Walk app. The app, which is compatible with iPhones and Androids, logs individual walks, counts calories burned, and maps your routes for future reference. Users can share walks and their walking progress with friends on Facebook and find new routes by using an interactive map to look for nearby walking clubs and paths. The app also has a video section where users can get tips from health experts and watch films about walk-friendly communities.iEvery Body Walk! Every Body Walk! App. Kaiser Permanente.
The free Every Body Walk! app came in second in About.com’s Best Walking App—Readers’ Choice Awards 2012, outperforming most other for-profit apps.iGerber, Brian; Rigler, Thomas. Personal correspondence. May 18, 2012. While the Every Body Walk app is only one element of the walking campaign—recent highlights include a Funny or Die video featuring the cast of the TV show West Wing promoting walkingiBumgardner, Wendy. Best Walking App—Readers' Choice Awards 2012 March 29, 2012. About.com. —the app is the means by which the campaign guides and supports individuals striving to incorporate more walking into their daily routines.